Cybersecurity is a constantly evolving issue. Leaving your information vulnerable–or that of your customers—could expose you to massive costs. Regular patching is far cheaper and easier than navigating the aftermath of a sophisticated hack.
Read MoreMany people think that SEO (Search Engine Optimization) is an esoteric dark art, and only understood by shady “web guru” types. The reality is much more practical and down to earth.
SEO is really about providing consistent quality content with the right keywords, and making sure the pages are properly indexed, tagged, linkable, and ready to be shared.
If you are running a non-profit, you have a unique set of challenges.
You are running an organization with all the complexity of a for-profit enterprise, and also dealing with the unique mindset of volunteer labor.
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I’ve just finished a prospect call, and once again, I’ve won a bet I made with myself.
You see, If the client says, “My online marketing isn’t working,” I run through a quick 8-point checklist with them.
Our Creative Director, David Kunkel, spent many years working for an international IT staffing and services provider. As a primary subcontractor to IBM, with a superior product, lean cost structure, a talented sales team and dedicated, motivated employees, it should have enjoyed decades of growth and a commensurate rise in stock price since its founding in the ‘60s.
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If your first impulse is to repeatedly blast generic sales messages to your entire list, stop for a minute. Treat it as simply advertising and your audience will quickly tune out. Bombard them with inbox filler, and they’ll unsubscribe. Worse yet, if they “block” your messages or “label as spam” too often, your entire domain may be blocked from major email carriers.
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Your reputation may be under siege, and you don’t even know it:
Take a moment right now and do a Google search for your business. Look for the company profile that Google itself has created for you. (We’ll wait. It’s on the right side of the page.)
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This morning, while I was getting the kids ready for school and myself ready for work, I started thinking about stories. How much we love to hear a story and getting to know each other’s. I was thinking about this during the entire drive to the office.
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As I mentioned in last month’s blog post, Google made a change that essentially requires websites to encrypt their pages with SSL. They did this by making their Chrome browser show an insecure warning when browsing the site, generally frightening away visitors when there is no SSL.
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Many of us are trained not to enter credit card information or other sensitive data into a website without checking to make sure the page is secured. Websites can be secured by SSL Certificates, which provide encryption on a page when data is processed or passed from a page.
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