I’ve just finished a prospect call, and once again, I’ve won a bet I made with myself.
You see, If the client says, “My online marketing isn’t working,” I run through a quick 8-point checklist with them. If less than half of the items are checked, I’ve won that bet.
I rarely lose.
The thing about online marketing—or any marketing, for that matter—is that doing the job incompletely is a waste of time and money. Your time, your money.
Companies may spend thousands on pay-per-click campaigns or advertising of all types, and it’s money thrown away if the customer is mishandled or misdirected.
Here’s the checklist:
Search and Social:
And most important of all:
The thing is, it takes time and work to create an effective online presence that steers customers to your door and motivates them to act. If you don’t take the time and do the work, everything else you do is only a halfway measure.
But here’s the good news:
If you take that time and do that work, you’ll have done more than the vast majority of your competitors.
• Less than two-thirds of registered companies (64%) have a website.
• Only 54% of businesses use email marketing.
• Only 48% use social media.
• Only 30% track results.
And of those who do, 75% use only one of the above, and 83% use two or fewer!
So it won’t be a heavy lift to put you far above your competition.
More good news:
If you don’t have the time or expertise to put yourself in the top 20% of effective online marketers, we do.
Bottom line: Let’s win that bet together, and work out a marketing plan that puts you ahead of your competition.
Contact us today for more information.
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