The key ingredients for a successful web strategy are:
There’s a common denominator to all of these: You need to find out what your audience is actually doing right now. Can trust your instincts? Or would you rather collect data and tailor your website to actual customer behavior?
If you like that second option but assume it’s out of reach for all but the deep-pocketed big players, you’re in luck. Google Analytics is one of the best tools on the internet for figuring out what your customers want, and it’s available for free.
(Obviously, Google gets something it wants out of the deal—data on search and web usage trends. But that seems like a fair deal to us.)
We install Google Analytics on every website we build, and we can teach you how to get useful information out of it.
What kind of things can Google Analytics measure and report?
As you can imagine, a tool this powerful has many functions for gathering, analyzing and reporting the information it gathers. But even using just the most basic functions can give you significant insights you can use to analyze your website’s performance, improve your users’ experience while visiting your site, and help guide your marketing (both on and off the internet).
Bottom line: Knowledge is power, and Google Analytics gives you the power.
We can help. Contact us today for more information.
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