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The Great Google Mobile Shakeup

By Heshy Friedman

This past April, the search engine giant Google shook up the ranking system for websites. Dubbed “Mobilegeddon” by some due to the way it will impact the Internet, this new ranking system uses an algorithm that favors sites that are mobile-friendly.

Google made this change because they want consumers to be able to find content that’s easy to read and interact with on smaller mobile screens. With the explosion of content on mobile and tablets, it’s more important than ever to focus on making content available and optimized to a wide variety of popular browsing platforms. And now Google is almost forcing this upon the Internet.

While only a month since Google’s launch of this new algorithm, it is already having a large impact on search results. Up to 40% of websites out there are not mobile friendly, and Google is now telling them that it’s time to get with the times. While this new update does not affect results from desktop searches, the significance of this is still crucial as over half the online searches are now coming from mobile devices.

If your website is already optimized for mobile, you may now find your rankings increase over once-dominating websites that are not mobile friendly. If your website is not optimized for mobile, it’s not too late. Once your website is mobile friendly, Google will re-index the mobile pages and factor that into the ranking.

Google has an online tool to test if your website is mobile friendly. This tool can be found at the following location:

If your website is not yet mobile friendly, it’s time for you to brush off the dust and get with the program. We can create a separate mobile website for you, or recreate your website with a Responsive Web Design approach that will shape the content within the browser to properly fit desktops, tablets, and mobile devices.


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